The Flower School Business Podcast
Welcome to The Flower School Business Podcast — the go-to show for florists and creative entrepreneurs who want to turn their passion for flowers into a profitable business. Hosted by the team at Kay’s Flower School, each episode is packed with real-life stories, expert insights and practical strategies for growing a successful floral brand.
Whether you're just starting out, building your confidence, or ready to scale your flower business, you’ll find honest conversations, behind-the-scenes tips and inspiring guest interviews designed to help you bloom in business.
🌸 Learn how to
✔️Build and brand your flower business with confidence
✔️Master marketing, pricing and selling without overwhelm
✔️Navigate the floral industry with authenticity and purpose
✔️Hear from real florists who’ve grown thriving careers from scratch
This is the podcast that celebrates creativity, community and the courage it takes to grow a business you love — one bloom at a time.
Episode 14 - Vicky Laffey Chats all things Wedding Floristry with Deirdre
Episode 14: Vicky Laffey talks about essential tools a wedding florist needs
Episode 13: Donna Reilly speaks to Deirdre about HR in the Flower Industry
Episode 13, Donna Reilly speaks to Deirdre about HR in a Flower Business
Episode 12: Sandra from Liaqbell chats about running a Wedding Styling and Floral Decor Event Company
Episode 12: Sandra from Liaqbell talks about the trials and tribulations of running a hugely successful floral event and styling business
Episode 11: Wayne from The Lane, talks about running a retail flower business
Episode 11: Wayne from The Lane chats with Deirdre about running a retail flower business in Dublin
Episode 10: Claire from Floralife Talks all about flower care and conditioning
Episode 10: Claire from Floral Life talks all about flower care, flower food and feeding systems
Episode 9: Steph from Oasis talks about sustainability and their big green plan
Episode 9: Steph From Oasis talk about their Big Green Plan and Sustainability
Episode 8: Websites, best practice & great advice for anyone starting out in business
Episode 8: Lucy chats with Deirdre about websites, keeping it simple and not techy so we can all understand.
Episode 7 - Starting a sustainable Flower Shop in Waterford
Past Student Claudia from Blossom & Berry talks about starting her Flower Shop & adapting a sustainable ethos in her business.
Episode 6 - Meet Gretta from Grettal's Petals
Gretta came to Kays Flower School over 13 years ago and went on to open Shannon’s most popular Flower Shop, Grettals Petals
Episode 5 - Tyler Keeno from TK Floral Design talks to Deirdre From Kay's Flower School
Luxury Award Winning Wedding Florist talks to Deirdre for Kay' Flower School about his Journey as a florist in the wedding industry.
Episode 4 - Linda from Corporate to Calm talks about Moving from one career to another
Deirdre chats with Linda from Corporate to calm about how moving from the corporate world to the self employed world was for her.
Episode 3 - Deirdre discusses branding photos with Carol Gaffney from Gaffney Studio.
It is more than just a photo if you want brand awareness. Deirdre chats with Carol Gaffney of Gaffney Studios
Episode 2 - Deirdre talks to Su Whale - The Cut Flower Book Author
Deirdre talks to Su Whale on the importance of conditioning Flowers and Foliage as a florist
Episode 1 - How to make profit in wedding flowers with Viv Bradford
Deirdre talks to Viv Bradford on buying for profit in the wedding industry