Thinking of opening your own flower shop or studio? This essential guide for newly trained florists covers everything beyond beautiful blooms: from nailing your business name and finding the perfect premises to understanding leases, hiring an accountant, managing finances, and building a strong online presence. Get practical advice to turn your floristry passion into a thriving business!

Our mum, Kay, started with a dream in Rialto, Dublin 8. Today, her legacy has helps florists bloom in every corner of the world. She wanted to give people a chance — especially women — to build careers in floristry without needing connections, cash, or years of insider experience.

Flower power on the airwaves! Catch our blooming chat on RTE Radio One with Richard Curran

Sure, your designs deliver that initial 'wow.' But what keeps customers coming back for more? It's about real value. This isn't just about the pretty face; it's about how your product genuinely meets their needs and even makes their lives a little easier or brighter. If your prices are too low, it's super tough to keep that quality consistently high, and that's what builds true loyalty.

Unlock more sales for your flower shop! This guide for florists reveals critical Instagram and Google changes, offering actionable steps to get found online, leverage Reels, and optimize your local search presence.

Proudly showcased Renewal Plant-Based Floral Foam at its Irish launch. Our own Janette calls this eco-friendly, sustainable innovation a "feckin' game changer" for florists, drastically cutting carbon footprint.

Right now, there's a quiet revolution happening in the world of florals: the undeniable rise of high-quality artificial flowers. No longer relegated to dusty corners or dismissed as cheap imitations, today's faux blooms are sophisticated, realistic, and an increasingly intelligent choice for both residential and corporate environments.

How to get your peonies open fast.

Janette gives you her top tips to prevent your peonies from blowing open too fast

Create Opportunities For Yourself in the Flower World

A Florist guide to a successful Valentines Day