Feeling the Blue Monday funk? Discover why flowers are the ultimate science-backed mood booster and find out which bright blooms can turn your January blues into a floral fiesta!

Valentine’s Day falls on a Saturday in 2026. Is your shop ready? Learn how to maximize "The Romantic Weekend," capture Galentine's sales, and streamline your Saturday logistics with our expert florist roadmap.

Think 2025 was a wild ride for flowers? We’re breaking down why the 'old way' of floristry is changing and how you can build a smarter, greener, and more successful flower business in 2026. It’s time to stop selling bunches and start directing moments!"

A fairytale every florist dreams of, learning, collaborating, networking and being treated like royalty. This was an experience beyond experiences

We spent an amazing day at Interplant Roses in the Netherlands, and it was a total game changer! This family owned company, going strong since 1962, is run by four generations of the incredible Ilsink family.

The biggest takeaway? The passion of the whole team is why their roses are world class. They literally invented the Spray Rose, and they continue to lead the way in creating super high quality, long-lasting flowers.

Tired of worrying about overbuying supplies, managing payments, and keeping up with demand? This essential guide for florists reveals how to master the logistics of Christmas wreath and hobby workshops, turning them into a highly profitable experience that establishes you as the local floral expert customers trust for everything from bouquets to wedding flowers.

Using your garden supplies and a pumpkin of choice create an easy table or door display with Janette

Love creating stunning floral designs? We do too! But behind every beautiful bloom is a safe workspace. Discover why Health & Safety is your secret ingredient for a thriving floristry business, whether you're a busy shop owner or a thriving freelancer

Janette and Deirdre bring you with them into the Hydrangea Breeding Farm - Argiom

Janette & Deirdre travelled to London recently for an incredible floral extravaganza, working with super talented florists, Janette & Deirdre worked along side multi award wining floral artist Yan Skates

Our annual Pink October Fundraiser for Look Good Feel Better - lets together raise money and we will give you all a FREE Online Course worth €150

Watch Janette step by step use the Bloom Shaper and give you all her tips and advice on using it

Ready to get your flower business blooming? Discover 9 simple and effective marketing ideas to help you attract more customers, from social media tips to running a holiday workshop.

From cheering on the US team to meeting the CEO of Oasis, our trip to the Floral Art World Cup 2025 was packed with floral fun and inspiration. Get the inside scoop and see all our favorite photos from the biggest event on the floral calendar.

Step into the dazzling world of the Florist of the Year Awards 2025! Read our explosive recap of the second annual awards ceremony, where we celebrate the global talent and passion of the floristry community.

Unlock the secrets of color! Discover how each hue on the color wheel influences your emotions and the powerful impact this has on flower choices. Learn to decode the emotional language of blooms, from passionate reds to calming blues, and enhance your understanding of floral design.

Ever wonder why certain colors make you feel a certain way? Uncover the vibrant world of color psychology and how flowers can be your ultimate mood enhancers! A leading journalist & color therapist shares fun tips (and when to break the rules!).

Thinking of opening your own flower shop or studio? This essential guide for newly trained florists covers everything beyond beautiful blooms: from nailing your business name and finding the perfect premises to understanding leases, hiring an accountant, managing finances, and building a strong online presence. Get practical advice to turn your floristry passion into a thriving business!