What do we cover on our Module 1 Commercial Flower Course for the training of Professional Florists
For over 38 years, we've been dedicated to training florists with a constantly evolving curriculum. As an independent flower school, we have the freedom to keep our syllabus fresh and relevant, incorporating the latest floral design trends, techniques, and innovative ideas.
While staying ahead, we also deeply value fundamental floristry skills that remain essential throughout your career. As an online flower school, we continuously expand our educational resources and tutorials at your own pace.
Our core ethos is to train commercial florists to the highest standards, and our passionate approach ensures our graduates are exceptionally skilled. Beyond just flowers and floristry, our comprehensive courses cover the crucial business of flowers, including buying, costing, profitable selling, business acumen, and effective marketing and sales strategies.
What You'll Learn in Module 1: Your Foundation for Commercial Floristry Success
Practical Floristry Skills:
Master Essential Design Techniques: Create stunning traditional and contemporary floral arrangements, building a strong foundation for your creative journey. 4
All-round posie, flower baskets, contemporary floral designs, focal flower designs.
Expert Flower & Foliage Handling: Learn the professional techniques for conditioning, handling, and storing fresh flowers and foliage, ensuring longevity and quality.
Bow-Making Mastery: Perfect your bow-making skills, crafting intricate designs that add a professional touch to your arrangements.
Business & Industry Knowledge:
Pricing for Profit: Confidently calculate your design costs and set profitable retail prices, ensuring your business thrives.
Recipe & Stem Counts: Create detailed floral recipes and accurately calculate stem counts for any order, streamlining your workflow.
Branding & Marketing: Develop compelling marketing materials and build a strong brand identity to attract clients and grow your business.
Business Setup & Stock Control: Understand essential business principles, including VAT, CRO, insurance, and effective stock control.
Portfolio Development: Learn how to create a professional portfolio to showcase your skills and land your dream floristry job.
Wholesale & Sourcing:
Exclusive Wholesaler Access: Gain access to our comprehensive lists of trusted fresh flower and sundry wholesalers in Ireland, the UK, and Holland.
Direct Dutch Sourcing: Learn how to buy directly from leading Dutch flower suppliers, securing high-quality blooms at competitive prices.
Industry Insider Insights: Benefit from live sessions with wholesale representatives, gaining valuable insights into the flower market.
Support & Resources:
24/7 Learning Flexibility: Access over 100 practical and theory tutorials anytime, anywhere, fitting your studies into your busy schedule.
Bloom Room Community: Join our vibrant online community, connecting with fellow learners and sharing your passion for floristry.
Personalized Tutor Support: Receive 1-2-1 guidance from our expert tutors via WhatsApp and our Q&A Box, Monday to Friday, 9 am to 3:30 pm.
Live Expert Classes: Learn from industry professionals in live sessions covering social media, marketing, and wholesale buying.
Comprehensive Resource Lists: Access our constantly updated resource lists, providing you with the tools and information you need to succeed.
Certification Requirements:
Complete 5 Certificate Designs: Showcase your practical skills by creating five certificate pieces covering various commercial floral design styles.
Recipes and Costings: Show your recipe writing skills and costings of all your designs.
Demonstrate Bow-Making Skills: Prove your proficiency in bow-making by submitting two expertly crafted bows.
Active Q&A Participation: Engage in Q&A sessions throughout the program, demonstrating your understanding of the course material.
Ready to Begin Your Floristry Journey?