9 Easy Marketing Ideas & Tips to Get Your Flower Business Blooming.
The Christmas season is just around the corner, and now's the perfect time to get your flower shop ready to shine. We know that marketing can sometimes feel a bit overwhelming, but don't worry, we've put together nine simple, effective ideas you can start using today to bring in more customers and make this your busiest Christmas yet.
1. Show Off on Social Media
You're a creative person, so let your creativity show! Use your phone to take short videos of you arranging bouquets, setting up for an event, or giving a quick tip on how to care for flowers. Share these videos on your social platforms. Use popular music or sounds to help your videos get seen by more people. It’s a fun, easy way to show off what you do best and connect with your customers. Behind the scenes videos are great also, even sweeping up the leaves from your flower conditioning
2. Boost Your Google Business Profile
Your Google Business Profile is often the first thing people see when they search for a florist near them. Make sure it's updated with new pictures of your latest work, your correct hours, and any special offers you have. Regularly posting updates helps you show up higher in local searches and looks more professional. Google Business Profile is a powerful free resource not used enough by many business.
3. Ask for Google Reviews
A great review is like a personal recommendation. When a customer tells you they love their flowers, kindly ask them to leave a review on your Google Business Profile. You can offer a small thank-you incentive, like a discount on their next order or a free mini posy. This builds trust with new customers looking for a florist. Be prompt when asking for the review, catch them when they have just expereinced your service or product, they are more likely to do it then. Arrange a QR code link to your review to have on your phone for them to scan easily.
4. Partner with Other Local Businesses
Connect with other businesses in your area that are a good fit. Think of places like coffee shops, bridal shops, or gift stores, hair and beauty salons or solicitors office. You could offer to display a beautiful vase of your flowers in their shop or office or a seasonal wreath on their door in exchange for them sending customers your way. It’s a win-win for everyone!
5. Send Out a Simple Email
If you have a list of customer emails, use it! Once a month, send out a friendly email with beautiful photos of your latest work. You can include any special offers you have, tips for caring for flowers, and maybe even a picture from a recent wedding. It’s a great way to stay in touch and remind people you’re here for all their flower needs. Need help getting emails and setting up email flows?? Linda Monohan The Habit Boss has been crucial to our business in helping us get this working and in place behind the scenes
6. Host a Fun Workshop
Workshops are a fantastic way to bring people in and make a little extra money. You could host a class on how to make seasonal wreaths, a festive centerpiece, or even a simple bouquet. This also gives you great content to share on social media and build a sense of community around your business. People are looking for experiences, give it to them, teaching them how to make a bouquet will in-fact grow your authority, encourge them to buy from you and respect you as a business and professional. Forget about them learning too much and talking business from you!! How many cookery or interior demos and tv shows have you watched ?? Your still a florist !!!
7. Run a Themed Seasonal Campaign
Everyone loves a good deal around seasons. Create a special promotion, like "Autumn Wreaths" or "Christmas Centerpieces." “Spring Displays “ Give a clear deadline and maybe even an early-bird offer for people who order early. This creates excitement and encourages people to buy early.
8. The "Flower of the Week" Special
Each week, pick one beautiful, seasonal flower to highlight. You can share its name, a little bit about what it means, and a tip on how to keep it fresh. Then, create a small special offer around it. This gives your customers a new reason to visit your shop (or your website) every single week. This can also be part of your window display if you have a shop or an online display on your socials - TIP - save the digital videos and photos to use the following year again, reusing content is a cleaver way to save you time.
9. Start a Flower Subscription Service
Many people love having fresh flowers in their home or office regularly. Offer a subscription service where customers can get a new florist choice bouquet delivered every week or month. This creates a steady, predictable income for you and keeps your business top-of-mind. Promote these as gift ideas , many florists sell a yearly package as a wedding gift idea and it is very popular. Door Wreath Subscriptions are also an incredible regular income and are very popula as more and mor people now hang Door Wreaths up for each season.
By trying even a few of these ideas, you can make a big difference in how many customers you reach. Pick one or two to start with, and see what works best for your business.
Happy marketing!!!
Deirdre & Janette