Is DIY Flowers Really Damaging the Flower Industry? Actually, It Might Just Be Helping It Bloom!
We see it in every Wedding Group or DIY group, the floral internet buzzing about a florist who dared to offer a DIY ebook or DIY flower service for wedding flowers, promising couples a cost-effective way to beautify their big day. The reaction in some corners? Utter Outrage.
And look, we get it. When you're pouring your heart and soul into your floral business, and the inquiries feel a little thin on the ground, seeing something like this can feel like a direct threat to you as a professional commercial florist. We certainly have definitely had moments where scrolling through DIY wedding hacks online that have sent us into a spiral!
But before reacting, take a breath (and maybe a short walk!), a more positive and expansive perspective will emerge: DIY flowers aren't a wrecking ball to our industry; they might actually be helping it flourish in unexpected ways.
Think about it:
Different Strokes for Different Folks (and Budgets): The couple opting for a €20 DIY guide was likely never in the running for your bespoke, full-service wedding package. Their priorities are different, and that's okay! Our industry is vast enough to cater to a spectrum of needs and budgets.
DIY Exists Everywhere: From crafting to cooking, there's a DIY movement in almost every sector. It's about empowering individuals to try their hand at something. This doesn't diminish the value of professionals; it simply caters to a different desire.
Outrage Amplifies, But Doesn't Define Reality: The online algorithms often prioritize strong reactions. Engaging in negativity around DIY doesn't change the reality of the market; it just clouds our own mindset and distracts us from what truly matters.
Instead of viewing DIY as a threat, let's consider the potential benefits:
Introducing More People to the Beauty of Flowers: A positive DIY experience might spark a lifelong love for flowers, leading to future purchases for other occasions or even inspiring someone to seek out professional florists for more complex events down the line.
Highlighting the Value of Professional Expertise: When DIY-ers realize the time, effort, and skill involved in creating beautiful arrangements, they gain a deeper appreciation for the work that professional florists do. This can actually increase the perceived value of our services.
Opening Doors to Different Service Models: The rise of DIY might encourage florists to explore new offerings, such as providing bulk blooms, design consultations, or a la carte services, catering to a wider range of clients.
Focusing Our Energy on Our Ideal Clients: Instead of worrying about a market segment that wasn't ours to begin with, we can double down on attracting and serving the clients who truly value our artistry, expertise, and the full-service experience we provide.
Instead of seeing a competitor in every DIY enthusiast, what if we saw an opportunity to educate, to showcase our unique skills, and to connect with clients who understand and appreciate the difference a professional florist makes?
The top talents in any industry don't waste their time worrying about the DIY alternatives. They're too busy innovating, creating, and serving their dedicated clientele. Let's adopt that mindset. Let's focus on showcasing the magic we create, the stress we alleviate, and the artistry we bring to the world of flowers.
Instead of fearing the DIY movement, let's recognize it as another vibrant aspect of our evolving industry. By embracing the abundance of the market, we empower our own continued growth and creativity.
Happy Flowering - Janette & Deirdre xx